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- #Should i trademark my business name us license
Step 3: Secure Your Company’s Social Media Handles the Nike “swoosh” logo)Īs demonstrated by Nike, a company could have multiple trademarks within a specific company and/or products therefore, companies should consult with an experienced trademark attorney to learn the benefits of protecting other aspects of their business through trademark protection. Here are some of Nike’s trademarks and what was trademarked:Ĭompany logo (ex. Registering your brand as a trademark also protects your company’s products or services from competitors who may try to use a confusingly similar name for their business’s product or services in an effort to hijack the time, effort, and resources a company has invested in its brand(s).įor example, let’s use Nike as a case study.
#Should i trademark my business name us registration
One of the benefits of trademark registration is that it prevents your competitors from using the same or similar name in a category or space that a company occupies. A company could register its business name, a specific product brand, a slogan, or even a #hashtag. What is a trademark and what can be registered? I’m often asked this question so in its simplest form, a trademark is the brand or source identifier that is associated with your product or services. Presumably, all goes well with the clearance search, let’s talk about registration. So, before a company launches a brand on social media and secures the domain name and social media handles, it should perform a comprehensive trademark clearance search. So, the take away here is that, while the social media handle may be available on a company’s preferred social media platform, that does not mean someone has not filed a federal trademark. It should also identify social media mentions, as well as domain names in various iterations of the name to avoid a likelihood of confusion claim. Typically, depending on the service provider, a good trademark search will validate the existence of federally registered marks, but also state registrations. Similarly, before spending the time, effort, and resources in securing your companies social media handles and domain names, it is recommended that companies perform a comprehensive trademark search on the potential brand name, slogan, or hashtag to ensure that no other company is asserting exclusive rights in the desired mark. Before you purchase real property, a title search is performed to discover whether there are any claims or liens filed against the title. Intellectual property is very analogous to real property (e.g., land, buildings, etc.). Given the benefits of trademark registration, here are four necessary steps every company should take to protect their trademarked brands on social media: Step 1: Do Your Homework While social media is a viable option for new and existing brands to promote their products and services, it’s not without its challenges – especially, those related to competitors and the protection of their intellectual property.
#Should i trademark my business name us license
In addition to accessing a wider consumer pool on social media, there are several benefits to a company proactively protecting its brand on social media via trademark registrations to include: (1) the company could license or assign the mark to generate additional revenue (2) as a viable asset, trademarks increase the value of the business (3) trademarks can be used as security interests in certain financial transactions (4) successful registered marks are beneficial during M&A transactions and other deals and (5) the company will have standing to enforce its trademark rights. According to a recent market survey, 46% to 51% of US adults are using social media more since the outbreak began.
From mom & pop stores to big-box retailers, COVID-19 has forced many companies to consider or expand their presence on social media because, apart from the obvious – needing more sales, social media usage has significantly increased.
#Should i trademark my business name us how to
Maynard Nexsen PC Maynard Nexsen PC Main Content Main Menu MenuĪs the coronavirus pandemic roils the global economy, companies are caught in the crosshairs on how to acquire and retain customers.
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